You have a product.
This is not a minor tweak. An afternoon time-filler. A hobby.
This is You.
Your product. Your life experience, all wrapped in a bundle.
It is unique because you are unique. It is special because You are the Best.
Build a better mousetrap and the world will beat a path to your door.
Except
You know that it is not true. It is not the first that wins. Not the cutting edge. Not even the best.
The best story wins.
You can write. But that is not what you do.
▪︎ You come up with the idea
▪︎ You plan the project
▪︎ You fashion the process
▪︎ You build the product
Now you need to present yourself to your prospects.